The sexy hook permeates all of our lives.

Breaking news! Democrats hint that they want Taylor Swift and Michelle Obama to save the presidential race.

“Breaking News, “ is the sexy hook. It’s not breaking news. It’s a story. This approach can cause us to become nonchalant when we actually hear breaking news.

Widespread technology outage disrupts flights, banks, media outlets and companies around the world.

Now, that’s breaking news. I’ve learned the value in discerning this stuff because, otherwise, we are subject to constant manipulation.